You want to know the fastest way to grow your email list? GIVE SOMETHING AWAY.
People love free stuff and are willing to shell out their precious email address to get it. A lot of bloggers are already giving away things on their blog without really thinking about it. Printables, tutorials, recipes, advice, organization planners etc.
But what if you told your readers you wanted to EMAIL them your giveaway instead of posting it directly on your blog or allowing them to click to download? You would 1. Have their email address and 2. You would know what they are interested in.
DOUBLE WIN!
A reader who loves cooking may want to download a printable recipe card. But instead of hitting the “click here to print my recipe” what if they had to “enter your email here and I will send you my printable recipe card”? To a reader the difference is minimal.. but to you it can be a GAME CHANGER.
You now have their email address and you know they like recipes. What an opportunity! Not only has your email list grown by one person, you have automatically targeted and segmented your list. I have talked about why this is so important previously, but today I’m going to take it one step further. I’m going to show you how to set up a giveaway trigger within your content..
I use MadMimi and I love it. There is no affiliate program for it, so I don’t make any money saying that.. but I still recommend it. It is so much cheaper and easier to use than the other programs I have tried (and I have tried them ALL: Convert Kit, Mailchip, Feedblitz, GetResponse and Constant Contact.). I have not found any services that are worth either the huge rate increase (Convert Kit) or lack of flexibility (Mailchimp).
To show you how I set up a trigged email drip, I’m going to use my own blog as an example. In my recent post I wanted to give away a set of cutting machine files that are used to create iron on decals. Only people who own certain types of cutting machines can use them, so I am know that anyone who subscribes to this lead magnet is going to be a cutting machine owner!
(Bonus: I can pitch this list to cutting machine associated brands telling them that my email to my list is 100% proven machine owners! That is valuable to a brand!)
