Sep 27, 2017

10 Tips to Grow on Twitter if you HATE Twitter


I am pretty sure there is no other social media platform (other than Google+) that bloggers hate more than Twitter.  The majority of bloggers I hear always make comments like “I’m only on it since brands seem to like it” or “I never go on Twitter, I just don’t *get* it."

Luckily, I am NOT one of those people.

May 18, 2017

Setting up a Lead Magnet Trigger Email in Mad Mimi

Using a lead magnet to trigger an email campaignUsing a lead magnet to trigger a drip campaign in madmimi
You want to know the fastest way to grow your email list?  GIVE SOMETHING AWAY.

People love free stuff and are willing to shell out their precious email address to get it.  A lot of bloggers are already giving away things on their blog without really thinking about it.  Printables, tutorials, recipes, advice, organization planners etc.

But what if you told your readers you wanted to EMAIL them your giveaway instead of posting it directly on your blog or allowing them to click to download?  You would 1. Have their email address and 2. You would know what they are interested in.

DOUBLE WIN!

A reader who loves cooking may want to download a printable recipe card.  But instead of hitting the “click here to print my recipe” what if they had to “enter your email here and I will send you my printable recipe card”?  To a reader the difference is minimal.. but to you it can be a GAME CHANGER.

You now have their email address and you know they like recipes. What an opportunity!  Not only has your email list grown by one person, you have automatically targeted and segmented your list.   I have talked about why this is so important previously, but today I’m going to take it one step further.  I’m going to show you how to set up a giveaway trigger within your content..

I use MadMimi and I love it.  There is no affiliate program for it, so I don’t make any money saying that.. but I still recommend it.  It is so much cheaper and easier to use than the other programs I have tried (and I have tried them ALL:  Convert Kit, Mailchip, Feedblitz, GetResponse and Constant Contact.).  I have not found any services that are worth either the huge rate increase (Convert Kit) or lack of flexibility (Mailchimp).

To show you how I set up a trigged email drip, I’m going to use my own blog as an example.  In my recent post I wanted to give away a set of cutting machine files that are used to create iron on decals.  Only people who own certain types of cutting machines can use them, so I am know that anyone who subscribes to this lead magnet is going to be a cutting machine owner!

(Bonus: I can pitch this list to cutting machine associated brands telling them that my email to my list is 100% proven machine owners! That is valuable to a brand!) 

How to set up a Lead Magnet Triggered Drip Campaign in Mad Mimi

Apr 30, 2017

How to Install The Facebook Tracking Pixel On Blogger

How to Install the Facebook Tracking Pixel On Blogger Blogs
If you are on Facebook and are interested in tracking conversions to your blog from ads or post boosts, you are going to want to install the Facebook Pixel.   If you have never heard of the Facebook Pixel, you can read the quick summary directly from Facebook explaining how it works.

The problem is that the code they generate for users DOES NOT WORK directly on Blogger.

Installing the Facebook Pixel Tracking Code will give you an error that won’t all you to save the code in your template.   Luckily there is a work around that will convert the code to something more Blogger friendly.

How to Install The Facebook Pixel into a Blogger Blog

Feb 24, 2017

How to Identify and Fix 404 Errors with Webmaster Tools

How you can find, and fix 404 Errors (page not found warnings) using webmaster tools and 301 redirects.

404 Errors or "Page Not Found" warnings are frustrating for your readers and can increase your bounce rate.  Making sure that every incoming link to your site lands on an actual page is important in order to give readers a good user experience, but it can be difficult to identify those bad links on your site.

Fortunately, Google Search Console (formerly Webmaster Tools) has a tool made just for this task.  Using your sites own crawler data plus the ability to redirect bad incoming links, you can virtually eliminate 404 errors from your blog!

In this 7 minute video tutorial I walk you through, step by step, how to determine which links are bad, where they are coming from, how long they have been there, and what exactly you can do to fix them!

Dec 16, 2016

How to Find Your Most Popular Posts in Google Analytics

Determining which posts are your most popular of the yearNow that year is winding down, you should be looking back at your analytics to see which posts ended up being the most popular on your site.  Knowing which posts are your most trafficked is good in terms of determining what kind of content you should be sharing in the future, and also if you plan on doing a “look back” post or a roundup of your most popular posts of the year.

Today I’m going to share how to figure out which posts were your most popular ones. I’ll show you how to determine both your top posts written THIS year, as well as your most popular posts overall. (The posts that saw the most traffic this year, no matter which year they were written.)

Aug 26, 2016

How to Confirm Google Analytics is Installed Correctly

How to confirm GA is correctly installed on your blogGoogle Analytics is the gold standard of traffic monitoring software.  When site owners talk about their monthly page views or uniques, they are almost always referring to their numbers form Google Analytics.  This tracking software is the most accurate and therefore should be installed on your blog if you ever need access to your traffic statistics (don’t EVER use numbers from Blogger!)

However.. this accuracy is only true if you have Google Analytics installed CORRECTLY on your site.   This means the tracking script should be installed only one time, and in the correct location on the page.  If you have duplicate versions of the tracking code or have it installed too early in your head section, you can get falsely inflated analytics.

To demonstrate just how dramatic this inflation can be, I did an experiment on my own site.  I installed a second tracking code into my html and then watched my traffic over the next 4 days.  This is what happened:
Pageviews
My page views doubled and my bounce rate dropped to about 10%.  
As much as I wish those numbers were true.. They are completely an artifact of the duplicated code. 

Aug 13, 2016

How to Use Google Analytics to Determine Why Blog Traffic is Changing

Why Blog Traffic is Changing in Google Analytics

Often bloggers are faced with sudden and/or long term increases or decreases in blog traffic. Determining the cause of these changes isn’t alway the easiest thing to do.   Luckily, the data stored in your Google Analytics account can yield a lot of information about exactly why you page views are changing.