Feb 24, 2017

How to Identify and Fix 404 Errors with Webmaster Tools

How you can find, and fix 404 Errors (page not found warnings) using webmaster tools and 301 redirects.

404 Errors or "Page Not Found" warnings are frustrating for your readers and can increase your bounce rate.  Making sure that every incoming link to your site lands on an actual page is important in order to give readers a good user experience, but it can be difficult to identify those bad links on your site.

Fortunately, Google Search Console (formerly Webmaster Tools) has a tool made just for this task.  Using your sites own crawler data plus the ability to redirect bad incoming links, you can virtually eliminate 404 errors from your blog!

In this 7 minute video tutorial I walk you through, step by step, how to determine which links are bad, where they are coming from, how long they have been there, and what exactly you can do to fix them!

Dec 16, 2016

How to Find Your Most Popular Posts in Google Analytics

Determining which posts are your most popular of the yearNow that year is winding down, you should be looking back at your analytics to see which posts ended up being the most popular on your site.  Knowing which posts are your most trafficked is good in terms of determining what kind of content you should be sharing in the future, and also if you plan on doing a “look back” post or a roundup of your most popular posts of the year.

Today I’m going to share how to figure out which posts were your most popular ones. I’ll show you how to determine both your top posts written THIS year, as well as your most popular posts overall. (The posts that saw the most traffic this year, no matter which year they were written.)

Aug 26, 2016

How to Confirm Google Analytics is Installed Correctly

How to confirm GA is correctly installed on your blogGoogle Analytics is the gold standard of traffic monitoring software.  When site owners talk about their monthly page views or uniques, they are almost always referring to their numbers form Google Analytics.  This tracking software is the most accurate and therefore should be installed on your blog if you ever need access to your traffic statistics (don’t EVER use numbers from Blogger!)

However.. this accuracy is only true if you have Google Analytics installed CORRECTLY on your site.   This means the tracking script should be installed only one time, and in the correct location on the page.  If you have duplicate versions of the tracking code or have it installed too early in your head section, you can get falsely inflated analytics.

To demonstrate just how dramatic this inflation can be, I did an experiment on my own site.  I installed a second tracking code into my html and then watched my traffic over the next 4 days.  This is what happened:
My page views doubled and my bounce rate dropped to about 10%.  
As much as I wish those numbers were true.. They are completely an artifact of the duplicated code. 

Aug 13, 2016

How to Use Google Analytics to Determine Why Blog Traffic is Changing

Why Blog Traffic is Changing in Google Analytics

Often bloggers are faced with sudden and/or long term increases or decreases in blog traffic. Determining the cause of these changes isn’t alway the easiest thing to do.   Luckily, the data stored in your Google Analytics account can yield a lot of information about exactly why you page views are changing.

Jul 21, 2016

How to Add An Image Slider to Posts on Blogger

How to create a clickable image slider in a blogger post

Slideshows have been the hot new fad on blogs lately.  Many blogs have them on the sidebar, in the header and within the post content itself.  They are a great way to add a lot of images to a single post without making readers scroll and scroll to the bottom of the page.  They also can help loading time since they only pull one image at a time.  If the images are clickable you can also use sliders as a way of rounding up your old content.. almost like a fancy ‘navigation’ tool.

Jul 19, 2016

How to Paginate A Blogger Post

How to paginate long blogger posts into mutliple pages

Over a year ago, I shared a tutorial on how to split you Blogger post into multiple pages.  

It was an okay way of paginating, but the setup was clunky.  There were a lot of moving parts. It was far from ideal for beginning bloggers.

My Favorite Books For Growing My Blog.

Today I'm sharing my favorite books that I used for growing my blog.