404 Errors or "Page Not Found" warnings are frustrating for your readers and can increase your bounce rate. Making sure that every incoming link to your site lands on an actual page is important in order to give readers a good user experience, but it can be difficult to identify those bad links on your site.
Fortunately, Google Search Console (formerly Webmaster Tools) has a tool made just for this task. Using your sites own crawler data plus the ability to redirect bad incoming links, you can virtually eliminate 404 errors from your blog!
In this 7 minute video tutorial I walk you through, step by step, how to determine which links are bad, where they are coming from, how long they have been there, and what exactly you can do to fix them!
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